Text : Future of Fish
We envision a global seafood supply chain that produces legal, traceable, trustworthy fish; that rewards responsible fishing with better prices; and that fosters resource conservation.
We accelerate the widespread adoption of business solutions that end overfishing by supporting collective impact of entrepreneurs and strategic partners. Our collaborations re-frame existing system wisdom, find new market opportunities, and unleash people’s belief in their own power to drive change.
The fish problem is a people problem.
One billion people rely on fish as their primary source of protein. The ocean provides more than half of our oxygen. Healthy fish populations keep the ocean healthy.
So if we like breathing, we’d better start saving fish.
Overfishing is a significant problem. Many people think the solution to overfishing is to persuade more consumers to buy sustainably caught fish.
That’s a start.
