Out of Switzerland. When we started to notice that much went down with the boardriding industry in terms of sales, image, we have noticed a group of people who went up! Who brought amazing freshness, much joy, huge creativity into an industry that needed to redefine itself on values! Arnaud Cottet is one of the co-founders of Cause, this collective of stunning young people, living their creativity how they understand it. From Switzerland to Iran, he spreads the vibe of the ski community. Each time we meet, our hearts open and the exchange is gorgeous, and each time we come to see one of the projects Arnaud presents us, again and again, we feel inspired and uplifted. And each time, we feel this little something inside of us, that tells us, that him and his team are exactly doing what they came here on Earth to experience, to spread. Arnaud was meant to inspire others, to live himself fully. He is one of the direction guides who sets the tone and his kind- and smoothness are remarkable. So happy to have him with us on board, together with his soulmate Benoît Goncerut. And check out his awesome initiative Ride in Iran! These boys are giving the tone, we tell you…
