Extending the life of our garments is the single most important thing we can do to lower our impact on the planet. In keeping our clothes in use longer, we reduce overall consumption.
Today, we’re proud to launch a cross-country mission to change people’s relationship with stuff. The Worn Wear Mobile Tour is our attempt to encourage customers to make their clothes last a lifetime.
As part of the tour, we’re bringing repair staff from Patagonia’s repair facilities, on the road to offer free repairs on busted zippers, rips, tears, buttons, pulls and more – in addition to teaching people how to fix their own gear. Used Patagonia items will be for sale.
Patagonia’s Worn Wear program was created in 2013 as a way to encourage people to take good care of their gear, washing and repairing as needed. The program aims to keep clothing, regardless of brand, in circulation for as long as possible. When it’s time for a replacement, we want you to invest in something that lasts.
“There is nothing we can change about how we make clothing that would have more positive environmental impact than simply making less,” notes Patagonia CEO Rose Marcario. “Worn Wear is a celebration of quality products and their relationship to our lives. It’s a simple but critical message: keep your gear in action longer and take some pressure off our planet.”
The Worn Wear Wagon is a one-of-a-kind custom vehicle, created by artist/surfer Jay Nelson. The solar-powered camper shell is made from redwood salvaged from giant wine barrels and mounted on a ’91 Dodge Cummins fueled by biodiesel. The mobile repair shop, complete with an Industrial Juki sewing machine, will be open to anyone who brings in a garment, regardless of brand. The tour educates visitors about the philosophy behind Patagonia’s Worn Wear program, in addition to offering up some fun with food, drinks and live music.
We look forward to seeing you at Worn Wear Mobile Tour stops around the country!
The Worn Wear Stories – authentic, personal, fascinating.
Andrew – Hat – https://www.youtube.com/watch?v=J94RWjLT5iE&t
Tom – Jacket – https://www.youtube.com/watch?v=AMuOVGnuzuc&t
Barbara – Jacket – https://www.youtube.com/watch?v=PDtSUlREPx8&t
Sean – Loads of stuff! – https://www.youtube.com/watch?v=llufipzI8_k&t
Swiss tour dates:
03.04.2017 Haute Nendaz Gaby Sport https://www.facebook.com/events/422441024775802/
04.04 – 06.04 Zermatt Yosemite https://www.facebook.com/events/405304176500188/
07.04 – 09.04 Verbier Patagonia Verbier https://www.facebook.com/events/264803193946268/
